mission statement

FISHMAN is a fishing tackle developer and wholesaler based in Cape Town, South Africa with over 25 years of local experience. Our vision is to provide new innovative products specifically designed and developed for South African Anglers. Strenuously tested we ensure our products deliver maximum performance and ultimate satisfaction. Specializing in premium quality rods and artificial lures, FISHMAN is the official distributor for HEARTY RISE, a premium rod manufacturer. HEARTY RISE is constantly striving to develop and improve new and innovative construction technology – the result – exceptionally light, highly responsive, dynamically resilient and incredibly powerful blanks. If you want the very best look no further than HEARTY RISE.